Free Marketing Tool
Social Media Budget Calculator
Recommends paid and organic social media budget by platform and campaign goal, with 2026 CPM benchmarks for Facebook, Instagram, TikTok, LinkedIn, Pinterest, and YouTube.
Impressions = (Budget ÷ CPM) × 1,000
Estimated Reach ≈ Impressions ÷ Average Frequency (typically 2–3×)
Example: $1,000 ÷ $8.50 CPM × 1,000 = ~117,647 impressions
Social Media CPM Benchmarks — 2026
Updated July 2026| Platform | Avg CPM | Avg CPC | Best For |
|---|---|---|---|
| Facebook / Instagram | $8.50 | $0.90 | B2C, Retail, eCommerce |
| $35.00 | $5.50 | B2B, SaaS, Recruiting | |
| TikTok | $9.50 | $1.00 | Gen Z, Consumer brands |
| Twitter / X | $6.00 | $0.40 | News, Tech, Finance |
| $5.00 | $0.15 | Home, Fashion, Food | |
| YouTube | $10.00 | $2.00 | Video, Brand awareness |
Sources: WordStream Social Media Benchmarks 2026, Revealbot, HubSpot State of Marketing 2026. Averages vary by industry, audience and ad quality.
Frequently Asked Questions
How much should I spend on social media marketing?
Most companies allocate 12–20% of their total marketing budget to social media. For a $100,000 marketing budget, expect $12,000–$20,000 for social. Early-stage brands building awareness spend toward the top of this range.
What is CPM in social media?
CPM (Cost Per Mille) is the cost to show your ad 1,000 times. Facebook averages $8–$10 CPM, LinkedIn $30–$40 CPM, TikTok $9–$11 CPM. Higher CPM channels like LinkedIn often yield better quality leads for B2B.
How do I calculate how many impressions my budget will get?
Impressions = (Budget ÷ CPM) × 1,000. A $1,000 budget on Facebook ($9 CPM) gets approximately 111,000 impressions.
Which social media platform has the best ROI?
For B2C and eCommerce, Facebook and Instagram typically deliver the strongest ROI. For B2B, LinkedIn generates higher-quality leads despite its higher CPM. TikTok offers strong reach for younger demographics at lower cost.
Is this calculator free?
Yes — completely free, no signup, no email required.