Free Marketing Tool

Digital Marketing Calculator

A multi-metric digital marketing calculator that computes CPM, CPC, CTR, ROAS, and CPA simultaneously from a single set of campaign inputs — no switching between tools.

✓ CPM, CPC, CTR, ROAS, CPA ✓ All metrics at once ✓ No signup
Digital Marketing Calculator
Enter campaign data — get all 5 metrics instantly
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Your Campaign Metrics
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$0CPM
$0CPC
0%CTR
$0CPA
Formulas (plain text — all 5)

CPM = (Ad Spend ÷ Impressions) × 1,000
CPC = Ad Spend ÷ Clicks
CTR = (Clicks ÷ Impressions) × 100
CPA = Ad Spend ÷ Conversions
ROAS = Revenue ÷ Ad Spend

Frequently Asked Questions

What is CPM in digital marketing?

CPM (Cost Per Mille) is the cost to show your ad 1,000 times. Formula: CPM = (Ad Spend ÷ Impressions) × 1,000. Average CPM varies: Google Display ~$2, Facebook ~$8, LinkedIn ~$35.

What is a good ROAS?

A ROAS of 4:1 ($4 revenue per $1 spent) is a common break-even benchmark. Most eCommerce businesses target 4–8× ROAS. High-margin products can be profitable at 3×; low-margin at 6×+.

What is CPA in marketing?

CPA (Cost Per Acquisition) is how much you spend to acquire one customer. Formula: CPA = Total Ad Spend ÷ Number of Conversions. Compare against your average order value to determine profitability.

What is CTR and what is a good click-through rate?

CTR (Click-Through Rate) = Clicks ÷ Impressions × 100. Average CTRs: Google Search 3–5%, Google Display 0.1%, Facebook 0.9%, LinkedIn 0.4%. Higher CTR indicates relevance and ad quality.

Is this calculator free?

Yes — completely free, no signup, no email required.