Free Marketing Tool

Marketing Agency Valuation Calculator

Estimates a digital marketing agency's market value by entering annual revenue, EBITDA margin, client retention rate, and service type — outputs a valuation range using 2026 M&A benchmark multiples.

✓ Revenue & EBITDA methods ✓ 2026 M&A multiples ✓ No signup
Agency Valuation Calculator
Enter your agency financials for an estimated range
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Profit after staff, contractors, tools, and overhead — before tax, interest and depreciation

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Estimated Agency Valuation Range
$0 – $0
$0Revenue method
$0EBITDA method
$0Annual EBITDA

Valuation Methods

Revenue Method: Agency Value = Annual Revenue × Revenue Multiple
EBITDA Method: Agency Value = EBITDA × EBITDA Multiple

Example: $1.5M revenue, 22% EBITDA ($330K), full-service agency → Revenue method: $1.5M × 2.0× = $3M | EBITDA method: $330K × 5× = $1.65M

Agency Valuation Multiples — 2026

Updated July 2026
Agency TypeRevenue MultipleEBITDA Multiple
Full-service agency1.5–2.5×4–6×
SEO / Content agency1.0–2.0×3–5×
Paid media / PPC agency1.2–2.2×3–5×
Social media agency0.8–1.8×2–4×
Tech-enabled / SaaS hybrid2.5–5.0×6–10×
Creative / Brand agency0.8–1.5×2–4×

Sources: Coda Agency M&A Report 2026, Digital Agency Network, EY and Deloitte M&A data. Multiples vary by deal size, client quality, and market conditions.

Frequently Asked Questions

How much is a digital marketing agency worth?

Most marketing agencies sell for 1–3× annual revenue or 3–6× EBITDA. Tech-enabled agencies with recurring revenue and proprietary tools command 3–6× revenue. Agency size, client concentration, and EBITDA margin are the biggest valuation drivers.

What multiple do marketing agencies sell for?

Profitable agencies (20%+ EBITDA margin) typically sell for 4–6× EBITDA or 1.5–2.5× revenue. Agencies with low client concentration (<20% of revenue from any single client) and long-term retainer contracts command higher multiples.

What factors increase agency valuation?

Key value drivers: high EBITDA margin (>25%), recurring retainer revenue (>70% of revenue), low client concentration, proprietary technology, strong team retention, and documented processes that do not depend on the founder.

What is EBITDA for a marketing agency?

EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortisation) is operating profit before non-cash expenses. For agencies, calculate: Revenue − Staff costs − Contractor costs − Software/tools − Office/overhead = EBITDA.

Is this calculator free?

Yes — completely free, no signup, no email required.