Free Marketing Tools — 2026
Marketing Calculators
15 free marketing calculators for ROI, ROAS, CAC, budget planning, conversion rates, email performance, salary benchmarks, CPM, CPC, and more. Instant results. No signup. No email gate.
ROI & Performance Calculators
5 calculators — measure what your marketing actually returns
- Most popularMarketing ROI Calculator
Computes ROMI and gross-profit ROI with COGS. Channel presets included.
500% (5:1) target ROI Calculate → - NewCAC Calculator
Customer acquisition cost from spend and new customers, plus payback period.
$390 avg CAC (B2B SMB) Calculate → - Email Marketing ROI
Email ROMI from list size, open rate, click rate, and platform cost.
4,200% avg ROI Calculate → - Marketing Automation ROI
Time savings, lead lift %, and platform cost. Built for B2B.
451% more qualified leads Calculate → - Conversion Rate Calculator
CVR, reverse-computed traffic needed for a revenue goal, by channel.
3.5% avg CVR (organic) Calculate →
Budget & Planning Calculators
3 calculators — plan spend before you commit it
- Marketing Budget Calculator
Recommends budget from annual revenue and industry, 9-sector benchmarks.
6–12% of revenue Calculate → - Social Media Budget Calculator
Paid and organic social budget by platform and campaign goal.
$8.50 avg CPM (FB/IG) Calculate → - Inbound Marketing Calculator
Reverse-funnel: enter a revenue goal, get traffic, MQL, and lead targets.
2–4% visitor-to-lead Calculate →
Advertising Metric Calculators
5 calculators — the numbers behind every ad platform
- NewROAS Calculator
Return on ad spend as % and multiplier, Target ROAS mode.
400% (4x) target ROAS Calculate → - Digital Marketing Calculator
CPM, CPC, CTR, ROAS, and CPA from a single set of campaign inputs.
5 metrics, 1 input set Calculate → - CPM Calculator
Cost per thousand impressions, total spend, or total impressions.
$7–$11 CPM (FB/IG) Calculate → - CPC Calculator
Cost per click, total spend from clicks, or expected clicks from budget.
$1.16–$5.88 CPC Calculate → - CPV Calculator
Cost per view for YouTube, TikTok, and LinkedIn video campaigns.
$0.03–$0.10 CPV (YouTube) Calculate →
Career & Business Calculators
2 calculators — know your number before you negotiate