Free Marketing Tool
CPV Calculator — Cost Per View
Calculate Cost Per View for YouTube, TikTok, Instagram, and LinkedIn video campaigns. Three modes: CPV, total spend, or total views. With 2026 platform benchmarks.
Start CalculatingCPV = Total Ad Spend ÷ Total Views
Example: $300 spend, 10,000 views → CPV = $300 ÷ 10,000 = $0.03 per view
Reverse: Views = Spend ÷ CPV | Spend = CPV × Views
CPV Benchmarks by Platform — 2026
Updated July 2026| Platform | Average CPV | Ad Format | Notes |
|---|---|---|---|
| YouTube (TrueView) | $0.03–$0.10 | Skippable in-stream, 30s+ | Charged only when viewer watches 30s or full ad |
| YouTube (Non-skippable) | $0.08–$0.15 | Bumper/non-skippable | Higher CPV; guaranteed full watch |
| TikTok | $0.01–$0.04 | TopView, In-Feed | Lowest CPV; high volume |
| Instagram Reels | $0.02–$0.06 | Reels ads | Growing; strong engagement |
| Facebook Video | $0.01–$0.05 | In-feed, Stories | CPV lowest of Meta placements |
| LinkedIn Video | $0.08–$0.25 | In-feed video | Premium B2B audience — highest CPV |
| Twitter / X Video | $0.02–$0.05 | Promoted video | Low cost; limited targeting |
| Programmatic Video | $0.01–$0.03 | Pre-roll / mid-roll | Scale at lowest cost; lower quality |
Sources: Google Ads Benchmark Report 2026, WordStream Video Advertising Benchmarks, Meta Advertising Benchmarks, TikTok for Business data 2026. Note: "View" definitions vary by platform — see FAQ below.
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CPV Calculator — FAQ
What is CPV in marketing?
CPV (Cost Per View) is the amount you pay each time a viewer watches your video ad. Formula: CPV = Total Ad Spend ÷ Total Views. YouTube charges CPV when a viewer watches 30 seconds or the full ad (whichever comes first). TikTok and Facebook charge CPV when a user watches at least 2–3 seconds.
How do you calculate CPV?
CPV = Total Ad Spend ÷ Total Views. Example: $300 spend, 10,000 views → CPV = $300 ÷ 10,000 = $0.03 per view. YouTube TrueView CPV typically ranges from $0.03 to $0.10.
What is a good CPV on YouTube?
A good YouTube TrueView CPV is $0.03–$0.06. Industry average is $0.05–$0.10. If your CPV is above $0.12, review targeting and creative — overly broad audiences or unskippable placements inflate cost.
What is the difference between CPV and CPM?
CPM charges per 1,000 impressions (each time the ad appears). CPV charges per view (when someone watches a minimum amount of your video). A video campaign can have both metrics — the ad might appear 100,000 times (CPM) but only be watched 30,000 times (CPV). CPV is a better metric for measuring actual video engagement.
What counts as a "view" in video advertising?
It varies by platform. YouTube TrueView: 30 seconds watched, or full ad if shorter. Facebook/Instagram: 3 seconds. TikTok: 2 seconds. LinkedIn: 2 seconds with 50% of video visible. Twitter: 2 seconds with 50% in view. Always check platform definitions before comparing CPV across networks.
Is this CPV calculator free?
Yes — completely free, no signup, no email required.