Free Marketing Tool
Marketing Automation ROI Calculator
Calculates B2B marketing automation ROI from weekly hours saved, hourly staff cost, platform subscription cost, and expected lead lift — with break-even timeline and annual savings projection.
Email scheduling, list management, follow-up sequences, reporting
Include salary, benefits, and overhead (typically 1.3–1.5× base salary)
Industry average is 25–45% increase in qualified leads
Formula
Annual Time Savings = Hours/week × 52 × Hourly Cost
Revenue Lift = Additional Leads × Close Rate × Deal Value
ROI = (Savings + Revenue Lift − Platform Cost) ÷ Platform Cost × 100
Frequently Asked Questions
What is the ROI of marketing automation?
Marketing automation typically delivers 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead (Salesforce). Companies report 451% increase in qualified leads and 34% reduction in cost per lead within 12 months of adoption.
How long does marketing automation take to pay off?
Most B2B companies break even on marketing automation within 6–12 months. Payback period depends on platform cost, current team size, and how aggressively workflows are built. Companies with 5+ marketing staff typically see ROI fastest.
Is marketing automation worth it for small businesses?
For businesses with fewer than 3 marketing staff, the ROI is often marginal in year one. A better entry point is affordable tools like Brevo or Mailchimp automation at $25–$65/month before committing to HubSpot or Marketo at $800–$3,000/month.
What should I include in marketing automation ROI calculation?
Include: (1) time saved on manual tasks × hourly cost, (2) lead volume lift × conversion rate × deal value, (3) reduced cost per lead, minus (4) platform subscription cost and (5) implementation and training time.
Is this calculator free?
Yes — completely free, no signup, no email required.